Guides

Post smarter,Not more

Practical guides for small businesses: what to post, when, and how.

Festive kuih, a hamper and lights on a table
Planning · Any country

What should you post for each holiday?

Christmas, Thanksgiving, Lunar New Year, Ramadan and Eid, Diwali: what to post and when to start, country by country.

Read the guide

By type of business

9 guides
A restaurant owner plating a dish
Start hereCafés and restaurantsWhat to post, how often, and what to skip.
 Fresh bakes on a bakery counter
FoodBakeries and dessert shopsSelling out the bake, not just showing it.
 A salon chair and mirror
BeautySalons and barbersFilling the quiet days.
 A yoga or gym class in a studio
FitnessGyms and yoga studiosClasses people actually book.
 A small boutique with clothes on a rail
RetailBoutiques and local shopsNew stock without the hard sell.
 A florist arranging flowers
RetailFloristsSeasons, occasions and the order rush.
 A shopper walking out of a small shop with a paper bag
MakersJewellery makers and craftsThe real piece, the process, honest materials.
 Orange bougainvillea on a warm, sunlit plaster wall
HealthClinics, physio and spasTrust, consent and the advertising rules.
 A woman training on a rowing machine in a sunlit studio
ClassesClasses, academies and studiosTimetables, teachers and term starts.

Compare

4 honest comparisons
01
Suara vs a social media agency
Compare · When a team with shoots and ads is worth it
 02
Suara vs doing it yourself in Canva
Compare · Full control, if you have the hours
 03
Suara vs a freelancer
Compare · A personal touch, or a steady week
 04
Suara vs Buffer, Later and Postiz
Compare · They post it, Suara makes it

Quick answers

4 short answers
01
How much does a social media manager cost in Malaysia?
Quick answer · English and Malay
Coins, a leather wallet and a cup of kopi on a warm table 02
How often should a restaurant in Kuala Lumpur post on Instagram?
Quick answer · English and Malay
A weekly planner with dot stickers beside kaya toast and teh tarik 03
What size should an Instagram post be?
Quick answer · English and Malay
Three blank cards in portrait, square and tall sizes with a brass set square 04
Do I need an Instagram business account to schedule posts?
Quick answer · English and Malay
A phone, a small clock and a succulent on a sunlit table
Restaurant Index

Does posting more get more likes?

We looked at 1,355 restaurants and cafés. In our sample, those that posted more got fewer likes per post, at every account size.

See the data
Likes per post, per 1,000 followers
0-4 posts a month8.0
4-85.0
8-132.9
13+2.7
In our sample, Oct 2026. Not proof of cause.
Guides

Guides forsmall businesses.

Short, practical, and written for owners with no time.

AllPlanningBy businessDataCompareAnswers
01
What should you post for each holiday?
Planning · Any country
Festive kuih, a hamper and lights on a table 02
Does posting more get more likes? The Restaurant Index
Data · 1,355 restaurants and cafés · 10 cities
 03
Social media for cafés and restaurants
By business · Start here
A restaurant owner plating a dish 04
Social media for bakeries and dessert shops
By business
Fresh bakes on a bakery counter 05
Social media for salons and barbers
By business
A salon chair and mirror 06
Social media for gyms, yoga and fitness studios
By business
A yoga or gym class in a studio 07
Social media for boutiques and local shops
By business
A small boutique with clothes on a rail 08
Social media for florists
By business
A florist arranging flowers 09
Social media for jewellery makers and crafts
By business
A shopper walking out of a small shop with a paper bag 10
Social media for clinics, physio and spas
By business
Orange bougainvillea on a warm, sunlit plaster wall 11
Social media for classes, academies and studios
By business
A woman training on a rowing machine in a sunlit studio 12
Suara vs a social media agency
Compare · When a team with shoots and ads is worth it
 13
Suara vs doing it yourself in Canva
Compare · Full control, if you have the hours
 14
Suara vs a freelancer
Compare · A personal touch, or a steady week
 15
Suara vs Buffer, Later and Postiz
Compare · They post it, Suara makes it
 16
How much does a social media manager cost in Malaysia?
Quick answer · English and Malay
Coins, a leather wallet and a cup of kopi on a warm table 17
How often should a restaurant in Kuala Lumpur post on Instagram?
Quick answer · English and Malay
A weekly planner with dot stickers beside kaya toast and teh tarik 18
What size should an Instagram post be?
Quick answer · English and Malay
Three blank cards in portrait, square and tall sizes with a brass set square 19
Do I need an Instagram business account to schedule posts?
Quick answer · English and Malay
A phone, a small clock and a succulent on a sunlit table
Guides

Everything we knowAbout posting

For any small business, anywhere. Free, no sign-up.

Festive kuih, a hamper and lights on a table
Planning · Any countryWhat should you post for each holiday?
 A restaurant owner plating a dish
Cafés and restaurantsStart here
Restaurant IndexPosting more didn't mean more likes
0-4 / month8.0
13+ / month2.7
Likes per post per 1,000 followers, 1,355 accounts
 Fresh bakes on a bakery counter
Bakeries and dessert shops
 A salon chair and mirror
Salons and barbers
 A yoga or gym class in a studio
Gyms and yoga studios
 A small boutique with clothes on a rail
Boutiques and local shops
 A florist arranging flowers
Florists
 A shopper walking out of a small shop with a paper bag
Jewellery makers and crafts
 Orange bougainvillea on a warm, sunlit plaster wall
Clinics, physio and spas
 A woman training on a rowing machine in a sunlit studio
Classes, academies and studios

Compare

4 honest comparisons
01
Suara vs a social media agency
Compare · When a team with shoots and ads is worth it
 02
Suara vs doing it yourself in Canva
Compare · Full control, if you have the hours
 03
Suara vs a freelancer
Compare · A personal touch, or a steady week
 04
Suara vs Buffer, Later and Postiz
Compare · They post it, Suara makes it

Quick answers

4 short answers
01
How much does a social media manager cost in Malaysia?
Quick answer · English and Malay
Coins, a leather wallet and a cup of kopi on a warm table 02
How often should a restaurant in Kuala Lumpur post on Instagram?
Quick answer · English and Malay
A weekly planner with dot stickers beside kaya toast and teh tarik 03
What size should an Instagram post be?
Quick answer · English and Malay
Three blank cards in portrait, square and tall sizes with a brass set square 04
Do I need an Instagram business account to schedule posts?
Quick answer · English and Malay
A phone, a small clock and a succulent on a sunlit table