Flowers sell on occasions and deadlines. Post this week's real stems and arrangements, the occasions coming up, and exactly how and when to order. Three to five feed posts a week, plus Stories when fresh stock arrives, works for most florists. Around Valentine's Day, Mother's Day and the festive seasons you will want to post more, and earlier.
What to post: 5 content pillars
- This week's flowers. What came in, what is at its best, what it costs to order.
- Occasions. Birthdays, anniversaries, get well, new babies, shop openings, weddings, sympathy.
- Made to order. Arrangements you made this week, with the customer's okay.
- The craft. Conditioning stems, wrapping, building a hand-tied bouquet.
- Ordering information. Cut-off times, delivery areas, how to order, how far ahead for big dates.
How often to post
Three to five feed posts a week in normal weeks. In the three weeks before a big date, add an announcement, a reminder and a last-call post, and repeat your cut-off in Stories.
Flowers change every week, which is a gift: you rarely run out of something new to show. Post what is actually in your bucket, not what you wish you had.
An example week
A sample week for a shop with deliveries Monday to Saturday.
- Mon
This week's stems. What arrived and what is at its best.
- Tue
Occasion. A birthday or get-well arrangement, with your same-day cut-off if you offer one.
- Wed
The craft. A short clip of a hand-tied bouquet built from loose stems.
- Thu
Weekend orders. Your cut-off time and delivery areas.
- Fri
Real arrangement. One you made this week, with the customer's okay, and its price.
- Sat
Stories. The bench, deliveries going out, what is left for walk-ins.
- Sun
Care tip. Making a bouquet last in hot weather: fresh water, recut stems, away from direct sun and the aircon vent.
Photo tips with a phone
- Shoot outside in open shade, or by a window. Direct midday sun burns out reds and whites.
- Keep the background plain: a wall, your bench, kraft paper.
- Shoot the finished arrangement at the height someone would see it, then one close-up of the focal flower.
- Photograph every order before it leaves. It is your portfolio and your record if a customer asks.
- Show scale: a bouquet in someone's arms, or next to a vase.
- Do not push saturation. Customers order colours from your photos.
Captions, hashtags and being found locally
Name the flowers, the size, the price, the delivery area and the order cut-off. "Ready by 2pm for same-day delivery in central Leeds" is more useful than any adjective.
Hashtags: city with florist (#torontoflorist, #dubaiflorist, #klflorist), the occasion (#graduationbouquet, #sympathyflowers) and your own name. On Google Business Profile, list delivery areas, hours and cut-off times, and add real arrangements: someone searching for a florist on the day needs to know quickly whether you can deliver in time.
Seasons and holidays to plan for
Dates from our holiday posting guide, which has calendars for Canada, Malaysia, the UAE, the UK and the US. Lunar, Hindu and Islamic calendar dates move every year, and Eid depends on the moon sighting.
- Valentine's Day (14 Feb): open pre-orders in January. In 2027 it lands a week after Lunar New Year (6 Feb 2027), so plan both together if your customers celebrate both.
- Mother's Day (second Sunday of May in the US, Canada and Malaysia; Mothering Sunday usually falls in March in the UK; 21 Mar in much of the Arab world): your other big peak. Open pre-orders two to three weeks ahead.
- Ramadan and Eid (from about 8 Feb, Eid about 10 Mar 2027, confirm locally): table flowers and gift hampers.
- Easter and spring (Easter 28 Mar 2027): tulips, daffodils and table flowers in the US, Canada and the UK.
- Graduation season: graduation bouquets; dates vary by university, so check the ones near you.
- Diwali and Christmas (8 Nov 2026, 25 Dec 2026): garlands and festive arrangements; wreaths, centrepieces and corporate gifts.
Rules worth keeping for florists
- Show what you make. Post your own arrangements. Never another florist's photo, and no AI-generated bouquets standing in for your work.
- Be clear about substitutions. If stems may change with availability, say so in the post: "flowers may vary by season, colours and style stay the same".
- Real prices and cut-offs. The price you charge and the time orders close, every time.
- Sympathy work. A quiet tone, no promotions alongside it, and no ribbon names or family details without permission.
- No plant claims. Avoid "air-purifying" or health benefits you cannot back.
How Suara does this for you
Suara makes a week of posts every week from your real arrangements, in your shop's look and voice, with Stories made from them, and plans around the dates that matter to florists. You approve or change each post in a chat with your own assistant, and nothing is posted until you say yes. Once approved, we post it for you on Instagram, Facebook and TikTok. Never-say rules, such as "never promise exact stems", are kept as brand memory.
Questions
How early should I open Valentine's Day pre-orders?
About three weeks ahead, so in mid January. In 2027 it falls a week after Lunar New Year, so if your customers celebrate both, open before the New Year rush and remind people right after it with your final cut-off.
Should I post sympathy wreaths?
Yes, people need to know you do them, but post them as a calm service post: what you offer, delivery to funeral homes, how to order. Do not post a specific family's wreath without permission.
What if a delivered bouquet looks different from the photo?
Prevent it in the post: say when stems may vary, and keep the colour palette and size the same. Photograph each order before it leaves so you can show the customer what was sent.
