People buy handmade jewellery because of the hands that made it. Show the real piece, close and in good light, show how it is made, and say plainly what it is made of. Three feed posts a week plus Stories from the bench is a good rhythm for a one-person studio. One rule matters more than any other here: the photo must be the piece the customer will receive.
What to post: 5 content pillars
- The piece. One piece per post, shot close, with materials and size in the caption.
- On the bench. Sawing, soldering, setting, polishing: short clips of real work.
- Materials and stories. Where the stone or silver comes from, and why a design looks the way it does.
- Worn. Pieces on a person show scale. Wear them yourself, or use customers who said yes.
- Care and help. Cleaning silver, finding your ring size, how long a custom order takes.
How often to post
Three feed posts a week is enough for a maker. Every piece needs a good photo, and a rushed one makes fine work look cheap.
Use Stories for work in progress, and post a new collection as a carousel, one piece per slide. If your pieces are one of a kind, post when they sell too, so people learn to message quickly.
An example week
A sample week for a one-person studio.
- Mon
New piece. One piece from three angles as a carousel.
- Tue
On the bench. A short clip of one step: setting a stone, hammering a texture.
- Wed
Materials. What the piece is made of and why, in two or three lines.
- Thu
Worn. The same piece on a person, in daylight, to show its real size.
- Fri
Custom orders. How a commission works, how long it takes, how you confirm the design.
- Sat
Stories. Market stall or studio day: what is left and where to find you.
- Sun
Care tip. How to store silver so it tarnishes less.
Photo tips with a phone
- Shoot by a window in soft daylight, never direct sun: shiny metal shows every hot spot.
- Use a plain, matte background such as linen, paper, stone or wood.
- Clean the piece and wipe off fingerprints first. Up close, the phone sees everything.
- Tap to focus on the stone or the clasp, and step back instead of using digital zoom. Macro mode helps with fine detail.
- Edit lightly. Fix brightness and white balance, but never change the colour of a stone or the shape of the metal.
Captions, hashtags and being found locally
Say what it is, what it is made of and its size, then how to order: "Hand-hammered 925 sterling silver ring, 4 mm band, made to your size." Write "sterling", "solid gold" or a gemstone name only when it is true.
If your customers read two languages, write both, in the same order every time: "Cincin perak 925 buatan tangan, diketuk satu demi satu di studio kami. / Handmade 925 silver ring, hammered one at a time in our studio." The same works for French, Arabic, Chinese, Tamil or Farsi with English.
Hashtags: the craft with your area (#handmadejewellerylondon, #silversmithtoronto, #handmadejewellerykl), the material (#925silver) and your name. Keep your Google Business Profile current with studio hours and the markets you sell at.
Seasons and holidays to plan for
Dates from our holiday posting guide, which has calendars for Canada, Malaysia, the UAE, the UK and the US. Lunar, Hindu and Islamic calendar dates move every year, and Eid depends on the moon sighting.
- Christmas (25 Dec 2026): gift guide carousels, the last day to order and the last shipping date.
- Valentine's Day (14 Feb): couple pieces and engraving. In 2027 it falls a week after Lunar New Year, so open orders in January.
- Lunar New Year (6 Feb 2027): gold and red pieces and gift sets. Post the custom order cut-off two to three weeks before.
- Eid (about 10 Mar 2027, confirm locally): pieces to match Eid outfits, then the last shipping date.
- Mother's Day (second Sunday of May in the US, Canada and Malaysia; Mothering Sunday usually falls in March in the UK): gift pieces and wrapping, two weeks before.
- Diwali (8 Nov 2026): gold, festive pieces and gift sets, with the last day to order.
Rules for jewellery and crafts
- The photo is the real piece. Never post an AI-redrawn, heavily retouched or stock image of jewellery you sell. Edit light and colour, not the piece. If it is made to order, say the photo shows a sample.
- Materials must be true. "925 sterling silver", "18K gold", "gold-plated", "natural" and "lab-grown" only as they are. If a stone is treated, say so.
- No healing claims. No stone or metal heals, balances energy or cures. Say "hypoallergenic" only if you can back it up.
- Customer photos with consent. Ask before you repost someone wearing your piece, and tag them only if they agree.
- Honest prices and lead times. If you post them, they match what you charge and how long you take.
How Suara does this for you
Suara builds a week of posts every week from your real photos, never stock photos, in your studio's look and voice, with Stories made from them. A post can be a single image or a carousel. Captions can be in whatever language your customers read, or a mix, such as Malay and English or Farsi and English.
You approve or change each post in a chat with your own assistant, and nothing is posted until you say yes. Once approved, we post it for you on Instagram, Facebook and TikTok. Rules like "never change the colour of the stones" are kept as brand memory. Every Sunday a weekly report shows how each post did.
Questions
Can I post a render or AI image of a design I have not made yet?
Not as if it were real. If you take pre-orders, say clearly that it is a sketch or a sample, and post the finished piece once it exists.
How do I photograph silver without it looking grey?
Soft daylight, a white card opposite the window to bounce light back, and a slightly brighter exposure. Clean it first: tarnish reads as grey on camera.
Should I post prices?
If people ask "how much" under every post, yes: the real price, or a "from" price you actually charge.
