Home / Restaurant Index / Melbourne
Suara Restaurant Index · October 2026
How Melbourne restaurants use Instagram
Data from 112 public restaurant and cafe accounts in Melbourne, collected October 2026.
Short answer
In our sample of 112 Melbourne restaurant accounts, the median account posts 5.5 times a month and gets 5.5 likes per post for every 1,000 followers. Likes per 1,000 followers are about the same as the median across all 10 cities (5.2, 1,187 accounts), and posting frequency is about the same as the median (5.3 a month).
112
Accounts in sample
All 10 cities: 1,187
Posts used: 1,200
5.5
Median posts per month
All 10 cities: 5.3
n = 112 accounts
5.5
Median likes per post per 1,000 followers
All 10 cities: 5.2
n = 112 accounts
33%
Share of posts that are video
All 10 cities: 40%
n = 1,200 posts
30%
Share of posts that are carousels
All 10 cities: 27%
n = 1,200 posts
0
Median hashtags per post
All 10 cities: 1
n = 1,200 posts
Key findings
The median Melbourne account in our sample gets 5.5 likes per post per 1,000 followers (90% interval 4.1 to 7.4), about the same as the 10-city median of 5.2. The median account posts 5.5 times a month (90% interval 3.8 to 7.1), about the same as the 10-city median of 5.3. Video makes up 33% of the 1,200 Melbourne posts we looked at (90% interval 29% to 37%), lower than the share across all 10 cities (40%). Carousels are 30% and single photos 37%. In our sample, smaller accounts get more likes per 1,000 followers: 10.2 for under 5k followers (45 accounts) against 3.8 for 5k to 20k (49 accounts). Across the full Index sample of 1,355 accounts, accounts that posted more got fewer likes per post per 1,000 followers: a median of 8.0 for under 4 posts a month (550 accounts) against 2.7 for 13 or more (269 accounts). This is a correlation, not proof that posting less causes more likes. The data
How many likes do Melbourne posts get? Where does Melbourne sit among the 10 cities? What do Melbourne restaurants post? How often do they post? When do they post? Does account size change likes per follower? Captions and hashtags
1 How many likes do Melbourne posts get?Likes per post per 1,000 followers, one dot per account, 112 accounts
Likes per post per 1,000 followers for each of 112 Melbourne accounts 0.1 0.3 1 3 10 30 100 mel-001: 7.0 likes per 1,000 followers mel-002: 1.4 likes per 1,000 followers mel-003: 11.0 likes per 1,000 followers mel-004: 0.8 likes per 1,000 followers mel-005: 3.7 likes per 1,000 followers mel-006: 3.6 likes per 1,000 followers mel-007: 96.4 likes per 1,000 followers mel-008: 26.9 likes per 1,000 followers mel-009: 0.7 likes per 1,000 followers mel-010: 2.0 likes per 1,000 followers mel-011: 30.8 likes per 1,000 followers mel-012: 1.6 likes per 1,000 followers mel-013: 2.8 likes per 1,000 followers mel-014: 32.2 likes per 1,000 followers mel-015: 2.5 likes per 1,000 followers mel-016: 1.0 likes per 1,000 followers mel-017: 20.4 likes per 1,000 followers mel-018: 0.7 likes per 1,000 followers mel-019: 2.3 likes per 1,000 followers mel-020: 1.1 likes per 1,000 followers mel-021: 39.0 likes per 1,000 followers mel-022: 11.4 likes per 1,000 followers mel-023: 7.3 likes per 1,000 followers mel-024: 3.4 likes per 1,000 followers mel-025: 0.5 likes per 1,000 followers mel-026: 1.8 likes per 1,000 followers mel-027: 2.8 likes per 1,000 followers mel-028: 10.2 likes per 1,000 followers mel-029: 1.9 likes per 1,000 followers mel-030: 5.7 likes per 1,000 followers mel-031: 63.8 likes per 1,000 followers mel-032: 11.1 likes per 1,000 followers mel-033: 10.5 likes per 1,000 followers mel-034: 0.9 likes per 1,000 followers mel-035: 17.2 likes per 1,000 followers mel-036: 1.6 likes per 1,000 followers mel-037: 0.5 likes per 1,000 followers mel-038: 8.9 likes per 1,000 followers mel-039: 5.5 likes per 1,000 followers mel-040: 4.4 likes per 1,000 followers mel-041: 0.7 likes per 1,000 followers mel-042: 5.4 likes per 1,000 followers mel-043: 5.2 likes per 1,000 followers mel-044: 22.3 likes per 1,000 followers mel-045: 2.0 likes per 1,000 followers mel-046: 6.0 likes per 1,000 followers mel-047: 0.8 likes per 1,000 followers mel-048: 27.4 likes per 1,000 followers mel-049: 5.5 likes per 1,000 followers mel-050: 10.9 likes per 1,000 followers mel-051: 17.3 likes per 1,000 followers mel-052: 3.9 likes per 1,000 followers mel-053: 0.5 likes per 1,000 followers mel-054: 8.5 likes per 1,000 followers mel-055: 13.6 likes per 1,000 followers mel-056: 5.5 likes per 1,000 followers mel-057: 4.5 likes per 1,000 followers mel-058: 9.5 likes per 1,000 followers mel-059: 22.4 likes per 1,000 followers mel-060: 0.8 likes per 1,000 followers mel-061: 21.9 likes per 1,000 followers mel-062: 0.2 likes per 1,000 followers mel-063: 12.5 likes per 1,000 followers mel-064: 4.8 likes per 1,000 followers mel-065: 2.8 likes per 1,000 followers mel-066: 5.5 likes per 1,000 followers mel-067: 3.1 likes per 1,000 followers mel-068: 0.8 likes per 1,000 followers mel-069: 14.4 likes per 1,000 followers mel-070: 29.9 likes per 1,000 followers mel-071: 3.0 likes per 1,000 followers mel-072: 11.1 likes per 1,000 followers mel-073: 0.2 likes per 1,000 followers mel-074: 16.1 likes per 1,000 followers mel-075: 15.7 likes per 1,000 followers mel-076: 45.3 likes per 1,000 followers mel-077: 5.5 likes per 1,000 followers mel-078: 8.6 likes per 1,000 followers mel-079: 2.2 likes per 1,000 followers mel-080: 3.0 likes per 1,000 followers mel-081: 3.8 likes per 1,000 followers mel-082: 3.4 likes per 1,000 followers mel-083: 0.9 likes per 1,000 followers mel-084: 2.7 likes per 1,000 followers mel-085: 9.1 likes per 1,000 followers mel-086: 3.4 likes per 1,000 followers mel-087: 6.3 likes per 1,000 followers mel-088: 17.1 likes per 1,000 followers mel-089: 64.3 likes per 1,000 followers mel-090: 19.6 likes per 1,000 followers mel-091: 33.3 likes per 1,000 followers mel-092: 10.5 likes per 1,000 followers mel-093: 3.2 likes per 1,000 followers mel-094: 6.6 likes per 1,000 followers mel-095: 8.9 likes per 1,000 followers mel-096: 0.3 likes per 1,000 followers mel-097: 3.4 likes per 1,000 followers mel-098: 4.1 likes per 1,000 followers mel-099: 72.2 likes per 1,000 followers mel-100: 1.1 likes per 1,000 followers mel-101: 22.9 likes per 1,000 followers mel-102: 13.6 likes per 1,000 followers mel-103: 7.0 likes per 1,000 followers mel-104: 25.4 likes per 1,000 followers mel-105: 11.6 likes per 1,000 followers mel-106: 15.6 likes per 1,000 followers mel-107: 14.7 likes per 1,000 followers mel-108: 26.3 likes per 1,000 followers mel-109: 77.1 likes per 1,000 followers mel-110: 1.0 likes per 1,000 followers mel-111: 2.5 likes per 1,000 followers mel-112: 2.9 likes per 1,000 followers Melbourne median 5.5 10 cities 5.2 likes per post per 1,000 followers (log scale)
Likes per post per 1,000 followers for each of 112 Melbourne accounts 0.1 0.3 1 3 10 30 100 mel-001: 7.0 likes per 1,000 followers mel-002: 1.4 likes per 1,000 followers mel-003: 11.0 likes per 1,000 followers mel-004: 0.8 likes per 1,000 followers mel-005: 3.7 likes per 1,000 followers mel-006: 3.6 likes per 1,000 followers mel-007: 96.4 likes per 1,000 followers mel-008: 26.9 likes per 1,000 followers mel-009: 0.7 likes per 1,000 followers mel-010: 2.0 likes per 1,000 followers mel-011: 30.8 likes per 1,000 followers mel-012: 1.6 likes per 1,000 followers mel-013: 2.8 likes per 1,000 followers mel-014: 32.2 likes per 1,000 followers mel-015: 2.5 likes per 1,000 followers mel-016: 1.0 likes per 1,000 followers mel-017: 20.4 likes per 1,000 followers mel-018: 0.7 likes per 1,000 followers mel-019: 2.3 likes per 1,000 followers mel-020: 1.1 likes per 1,000 followers mel-021: 39.0 likes per 1,000 followers mel-022: 11.4 likes per 1,000 followers mel-023: 7.3 likes per 1,000 followers mel-024: 3.4 likes per 1,000 followers mel-025: 0.5 likes per 1,000 followers mel-026: 1.8 likes per 1,000 followers mel-027: 2.8 likes per 1,000 followers mel-028: 10.2 likes per 1,000 followers mel-029: 1.9 likes per 1,000 followers mel-030: 5.7 likes per 1,000 followers mel-031: 63.8 likes per 1,000 followers mel-032: 11.1 likes per 1,000 followers mel-033: 10.5 likes per 1,000 followers mel-034: 0.9 likes per 1,000 followers mel-035: 17.2 likes per 1,000 followers mel-036: 1.6 likes per 1,000 followers mel-037: 0.5 likes per 1,000 followers mel-038: 8.9 likes per 1,000 followers mel-039: 5.5 likes per 1,000 followers mel-040: 4.4 likes per 1,000 followers mel-041: 0.7 likes per 1,000 followers mel-042: 5.4 likes per 1,000 followers mel-043: 5.2 likes per 1,000 followers mel-044: 22.3 likes per 1,000 followers mel-045: 2.0 likes per 1,000 followers mel-046: 6.0 likes per 1,000 followers mel-047: 0.8 likes per 1,000 followers mel-048: 27.4 likes per 1,000 followers mel-049: 5.5 likes per 1,000 followers mel-050: 10.9 likes per 1,000 followers mel-051: 17.3 likes per 1,000 followers mel-052: 3.9 likes per 1,000 followers mel-053: 0.5 likes per 1,000 followers mel-054: 8.5 likes per 1,000 followers mel-055: 13.6 likes per 1,000 followers mel-056: 5.5 likes per 1,000 followers mel-057: 4.5 likes per 1,000 followers mel-058: 9.5 likes per 1,000 followers mel-059: 22.4 likes per 1,000 followers mel-060: 0.8 likes per 1,000 followers mel-061: 21.9 likes per 1,000 followers mel-062: 0.2 likes per 1,000 followers mel-063: 12.5 likes per 1,000 followers mel-064: 4.8 likes per 1,000 followers mel-065: 2.8 likes per 1,000 followers mel-066: 5.5 likes per 1,000 followers mel-067: 3.1 likes per 1,000 followers mel-068: 0.8 likes per 1,000 followers mel-069: 14.4 likes per 1,000 followers mel-070: 29.9 likes per 1,000 followers mel-071: 3.0 likes per 1,000 followers mel-072: 11.1 likes per 1,000 followers mel-073: 0.2 likes per 1,000 followers mel-074: 16.1 likes per 1,000 followers mel-075: 15.7 likes per 1,000 followers mel-076: 45.3 likes per 1,000 followers mel-077: 5.5 likes per 1,000 followers mel-078: 8.6 likes per 1,000 followers mel-079: 2.2 likes per 1,000 followers mel-080: 3.0 likes per 1,000 followers mel-081: 3.8 likes per 1,000 followers mel-082: 3.4 likes per 1,000 followers mel-083: 0.9 likes per 1,000 followers mel-084: 2.7 likes per 1,000 followers mel-085: 9.1 likes per 1,000 followers mel-086: 3.4 likes per 1,000 followers mel-087: 6.3 likes per 1,000 followers mel-088: 17.1 likes per 1,000 followers mel-089: 64.3 likes per 1,000 followers mel-090: 19.6 likes per 1,000 followers mel-091: 33.3 likes per 1,000 followers mel-092: 10.5 likes per 1,000 followers mel-093: 3.2 likes per 1,000 followers mel-094: 6.6 likes per 1,000 followers mel-095: 8.9 likes per 1,000 followers mel-096: 0.3 likes per 1,000 followers mel-097: 3.4 likes per 1,000 followers mel-098: 4.1 likes per 1,000 followers mel-099: 72.2 likes per 1,000 followers mel-100: 1.1 likes per 1,000 followers mel-101: 22.9 likes per 1,000 followers mel-102: 13.6 likes per 1,000 followers mel-103: 7.0 likes per 1,000 followers mel-104: 25.4 likes per 1,000 followers mel-105: 11.6 likes per 1,000 followers mel-106: 15.6 likes per 1,000 followers mel-107: 14.7 likes per 1,000 followers mel-108: 26.3 likes per 1,000 followers mel-109: 77.1 likes per 1,000 followers mel-110: 1.0 likes per 1,000 followers mel-111: 2.5 likes per 1,000 followers mel-112: 2.9 likes per 1,000 followers Melbourne median 5.5 10 cities 5.2 likes per post per 1,000 followers (log scale)
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: each account figure is the median of its posts that show a like count and are at least 7 days old. Log scale.
Show as table Measure Melbourne All 10 cities Median likes per 1,000 followers 5.5 5.2 90% interval 4.1 to 7.4 4.8 to 5.7 Lowest account 0.15 Highest account 96.4 Accounts 112 1,187
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2 Where does Melbourne sit among the 10 cities?Median likes per post per 1,000 followers, and median posts per month, with 90% intervals. Accounts per city in brackets.
Likes per post per 1,000 followers
City medians, likes per post per 1,000 followers, with 90% intervals 0 2 4 6 8 10 12 14 10-city median 5.2 Vancouver (122) Vancouver: 10.6 (90% interval 7.8 to 12.9), 122 accounts Toronto (121) Toronto: 6.3 (90% interval 5.1 to 7.8), 121 accounts London (188) London: 6.2 (90% interval 5.1 to 7.5), 188 accounts Sydney (148) Sydney: 6.1 (90% interval 5.2 to 7.5), 148 accounts Jakarta (92) Jakarta: 5.9 (90% interval 4.7 to 8.8), 92 accounts Melbourne (112) Melbourne: 5.5 (90% interval 4.1 to 7.4), 112 accounts 5.5 Singapore (120) Singapore: 4.8 (90% interval 3.5 to 6.4), 120 accounts Bangkok (84) Bangkok: 4.5 (90% interval 3.1 to 6.3), 84 accounts Kuala Lumpur (105) Kuala Lumpur: 2.5 (90% interval 2.3 to 3.9), 105 accounts Dubai (95) Dubai: 1.6 (90% interval 1.2 to 2.0), 95 accounts likes per post per 1,000 followers Posts per month
City medians, posts per month, with 90% intervals 0 2 4 6 8 10 12 10-city median 5.3 Dubai (95) Dubai: 8.0 (90% interval 5.1 to 9.9), 95 accounts Jakarta (92) Jakarta: 7.4 (90% interval 6.4 to 10.3), 92 accounts Bangkok (84) Bangkok: 6.0 (90% interval 4.9 to 7.8), 84 accounts Melbourne (112) Melbourne: 5.5 (90% interval 3.8 to 7.1), 112 accounts 5.5 Kuala Lumpur (105) Kuala Lumpur: 5.4 (90% interval 4.1 to 6.1), 105 accounts Sydney (148) Sydney: 5.3 (90% interval 3.3 to 6.5), 148 accounts London (188) London: 4.9 (90% interval 4.3 to 5.7), 188 accounts Toronto (121) Toronto: 4.8 (90% interval 4.2 to 6.5), 121 accounts Singapore (120) Singapore: 4.6 (90% interval 3.7 to 5.4), 120 accounts Vancouver (122) Vancouver: 4.1 (90% interval 3.3 to 5.0), 122 accounts posts per month Likes per post per 1,000 followers
City medians, likes per post per 1,000 followers, with 90% intervals 0 2 4 6 8 10 12 14 10-city median 5.2 Vancouver (122) Vancouver: 10.6 (90% interval 7.8 to 12.9), 122 accounts Toronto (121) Toronto: 6.3 (90% interval 5.1 to 7.8), 121 accounts London (188) London: 6.2 (90% interval 5.1 to 7.5), 188 accounts Sydney (148) Sydney: 6.1 (90% interval 5.2 to 7.5), 148 accounts Jakarta (92) Jakarta: 5.9 (90% interval 4.7 to 8.8), 92 accounts Melbourne (112) Melbourne: 5.5 (90% interval 4.1 to 7.4), 112 accounts 5.5 Singapore (120) Singapore: 4.8 (90% interval 3.5 to 6.4), 120 accounts Bangkok (84) Bangkok: 4.5 (90% interval 3.1 to 6.3), 84 accounts Kuala Lumpur (105) Kuala Lumpur: 2.5 (90% interval 2.3 to 3.9), 105 accounts Dubai (95) Dubai: 1.6 (90% interval 1.2 to 2.0), 95 accounts likes per post per 1,000 followers Posts per month
City medians, posts per month, with 90% intervals 0 2 4 6 8 10 12 10-city median 5.3 Dubai (95) Dubai: 8.0 (90% interval 5.1 to 9.9), 95 accounts Jakarta (92) Jakarta: 7.4 (90% interval 6.4 to 10.3), 92 accounts Bangkok (84) Bangkok: 6.0 (90% interval 4.9 to 7.8), 84 accounts Melbourne (112) Melbourne: 5.5 (90% interval 3.8 to 7.1), 112 accounts 5.5 Kuala Lumpur (105) Kuala Lumpur: 5.4 (90% interval 4.1 to 6.1), 105 accounts Sydney (148) Sydney: 5.3 (90% interval 3.3 to 6.5), 148 accounts London (188) London: 4.9 (90% interval 4.3 to 5.7), 188 accounts Toronto (121) Toronto: 4.8 (90% interval 4.2 to 6.5), 121 accounts Singapore (120) Singapore: 4.6 (90% interval 3.7 to 5.4), 120 accounts Vancouver (122) Vancouver: 4.1 (90% interval 3.3 to 5.0), 122 accounts posts per month
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: bars are 90% bootstrap intervals. Where an interval crosses the dashed line, we treat the city as about the same as the 10-city median.
Show as table City Accounts Likes per 1k 90% interval Posts per month 90% interval Vancouver 122 10.6 7.8 to 12.9 4.1 3.3 to 5.0 Toronto 121 6.3 5.1 to 7.8 4.8 4.2 to 6.5 London 188 6.2 5.1 to 7.5 4.9 4.3 to 5.7 Sydney 148 6.1 5.2 to 7.5 5.3 3.3 to 6.5 Jakarta 92 5.9 4.7 to 8.8 7.4 6.4 to 10.3 Melbourne 112 5.5 4.1 to 7.4 5.5 3.8 to 7.1 Singapore 120 4.8 3.5 to 6.4 4.6 3.7 to 5.4 Bangkok 84 4.5 3.1 to 6.3 6.0 4.9 to 7.8 Kuala Lumpur 105 2.5 2.3 to 3.9 5.4 4.1 to 6.1 Dubai 95 1.6 1.2 to 2.0 8.0 5.1 to 9.9 All 10 cities 1,187 5.2 4.8 to 5.7 5.3 4.9 to 5.7
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3 What do Melbourne restaurants post?Share of posts by format, 1,200 Melbourne posts and 12,882 posts across 10 cities
Share of posts by format, Melbourne vs all 10 cities Photo Video Carousel Melbourne Melbourne: Photo 37% of posts 37% Melbourne: Video 33% of posts 33% Melbourne: Carousel 30% of posts 30% All 10 cities All 10 cities: Photo 33% of posts 33% All 10 cities: Video 40% of posts 40% All 10 cities: Carousel 27% of posts 27%
Share of posts by format, Melbourne vs all 10 cities Photo Video Carousel Melbourne Melbourne: Photo 37% of posts 37% Melbourne: Video 33% of posts 33% Melbourne: Carousel 30% of posts 30% All 10 cities All 10 cities: Photo 33% of posts 33% All 10 cities: Video 40% of posts 40% All 10 cities: Carousel 27% of posts 27%
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: up to 12 recent non-pinned posts per account. Reels count as video.
Show as table Format Melbourne All 10 cities Photo 37% 33% Video 33% 40% Carousel 30% 27%
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4 How often do they post?Share of accounts by posts per month, 112 Melbourne accounts
Share of accounts by posts per month, Melbourne vs all 10 cities 0% 5% 10% 15% 20% 25% 30% <2: Melbourne 29%, all 10 cities 24% 29% <2 2 to 4: Melbourne 14%, all 10 cities 17% 14% 2 to 4 4 to 8: Melbourne 20%, all 10 cities 23% 20% 4 to 8 8 to 12: Melbourne 9%, all 10 cities 13% 9% 8 to 12 12+: Melbourne 29%, all 10 cities 23% 29% 12+ posts per month
Share of accounts by posts per month, Melbourne vs all 10 cities 0% 5% 10% 15% 20% 25% 30% Under 2: Melbourne 29%, all 10 cities 24% 29% Under 2 2 to 4: Melbourne 14%, all 10 cities 17% 14% 2 to 4 4 to 8: Melbourne 20%, all 10 cities 23% 20% 4 to 8 8 to 12: Melbourne 9%, all 10 cities 13% 9% 8 to 12 12 or more: Melbourne 29%, all 10 cities 23% 29% 12 or more posts per month
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: posts per month = (posts minus 1) divided by days between first and last post, times 30.
Show as table Posts per month Melbourne accounts Melbourne share All 10 cities share Under 2 32 29% 24% 2 to 4 16 14% 17% 4 to 8 22 20% 23% 8 to 12 10 9% 13% 12 or more 32 29% 23%
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5 When do they post?Share of posts by hour posted, local time, 1,200 Melbourne posts
Share of posts by local hour, Melbourne vs all 10 cities 0% 5% 10% 15% 12am: Melbourne 0%, all 10 cities 1% 12am 1am: Melbourne 0%, all 10 cities 0% 2am: Melbourne 0%, all 10 cities 0% 3am: Melbourne 0%, all 10 cities 0% 4am: Melbourne 0%, all 10 cities 0% 5am: Melbourne 0%, all 10 cities 0% 6am: Melbourne 0%, all 10 cities 1% 6am 7am: Melbourne 2%, all 10 cities 2% 8am: Melbourne 4%, all 10 cities 3% 9am: Melbourne 6%, all 10 cities 5% 10am: Melbourne 7%, all 10 cities 8% 11am: Melbourne 7%, all 10 cities 8% 12pm: Melbourne 8%, all 10 cities 9% 12pm 1pm: Melbourne 6%, all 10 cities 7% 2pm: Melbourne 5%, all 10 cities 6% 3pm: Melbourne 7%, all 10 cities 7% 4pm: Melbourne 8%, all 10 cities 8% 5pm: Melbourne 11%, all 10 cities 10% 6pm: Melbourne 9%, all 10 cities 9% 6pm 7pm: Melbourne 6%, all 10 cities 6% 8pm: Melbourne 7%, all 10 cities 5% 9pm: Melbourne 2%, all 10 cities 3% 10pm: Melbourne 2%, all 10 cities 2% 11pm: Melbourne 1%, all 10 cities 1% hour posted, local time
Share of posts by local hour, Melbourne vs all 10 cities 0% 5% 10% 15% 12am: Melbourne 0%, all 10 cities 1% 12am 1am: Melbourne 0%, all 10 cities 0% 2am: Melbourne 0%, all 10 cities 0% 3am: Melbourne 0%, all 10 cities 0% 3am 4am: Melbourne 0%, all 10 cities 0% 5am: Melbourne 0%, all 10 cities 0% 6am: Melbourne 0%, all 10 cities 1% 6am 7am: Melbourne 2%, all 10 cities 2% 8am: Melbourne 4%, all 10 cities 3% 9am: Melbourne 6%, all 10 cities 5% 9am 10am: Melbourne 7%, all 10 cities 8% 11am: Melbourne 7%, all 10 cities 8% 12pm: Melbourne 8%, all 10 cities 9% 12pm 1pm: Melbourne 6%, all 10 cities 7% 2pm: Melbourne 5%, all 10 cities 6% 3pm: Melbourne 7%, all 10 cities 7% 3pm 4pm: Melbourne 8%, all 10 cities 8% 5pm: Melbourne 11%, all 10 cities 10% 6pm: Melbourne 9%, all 10 cities 9% 6pm 7pm: Melbourne 6%, all 10 cities 6% 8pm: Melbourne 7%, all 10 cities 5% 9pm: Melbourne 2%, all 10 cities 3% 9pm 10pm: Melbourne 2%, all 10 cities 2% 11pm: Melbourne 1%, all 10 cities 1% hour posted, local time
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: when accounts post, not when posts perform best.
Show as table Hour Melbourne All 10 cities 12am to 1am 0% 1% 1am to 2am 0% 0% 2am to 3am 0% 0% 3am to 4am 0% 0% 4am to 5am 0% 0% 5am to 6am 0% 0% 6am to 7am 0% 1% 7am to 8am 2% 2% 8am to 9am 4% 3% 9am to 10am 6% 5% 10am to 11am 7% 8% 11am to 12pm 7% 8% 12pm to 1pm 8% 9% 1pm to 2pm 6% 7% 2pm to 3pm 5% 6% 3pm to 4pm 7% 7% 4pm to 5pm 8% 8% 5pm to 6pm 11% 10% 6pm to 7pm 9% 9% 7pm to 8pm 6% 6% 8pm to 9pm 7% 5% 9pm to 10pm 2% 3% 10pm to 11pm 2% 2% 11pm to 12am 1% 1%
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6 Does account size change likes per follower?Median likes per post per 1,000 followers by follower band. n = Melbourne accounts / all 10 cities accounts.
Median likes per 1,000 followers by follower band 0 2 4 6 8 10 12 14 Under 5k n=45 / 484 Under 5k, all 10 cities: 10.5 (484 accounts) 10.2 10.5 Under 5k, Melbourne: 10.2 (45 accounts) 5k to 20k n=49 / 449 5k to 20k, all 10 cities: 3.9 (449 accounts) 3.8 3.9 5k to 20k, Melbourne: 3.8 (49 accounts) 20k to 100k n=17 / 224 20k to 100k, all 10 cities: 2.2 (224 accounts) 2.2 (too few Melbourne accounts) 100k+ n=1 / 30 100k+, all 10 cities: 1.1 (30 accounts) 1.1 (too few Melbourne accounts) likes per post per 1,000 followers
Median likes per 1,000 followers by follower band 0 2 4 6 8 10 12 14 Under 5k n=45 / 484 Under 5k, all 10 cities: 10.5 (484 accounts) 10.2 10.5 Under 5k, Melbourne: 10.2 (45 accounts) 5k to 20k n=49 / 449 5k to 20k, all 10 cities: 3.9 (449 accounts) 3.8 3.9 5k to 20k, Melbourne: 3.8 (49 accounts) 20k to 100k n=17 / 224 20k to 100k, all 10 cities: 2.2 (224 accounts) 2.2 (Melbourne: under 20 accounts, not shown) 100k+ n=1 / 30 100k+, all 10 cities: 1.1 (30 accounts) 1.1 (Melbourne: under 20 accounts, not shown) likes per post per 1,000 followers
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: bands with fewer than 20 accounts are not shown.
Show as table Followers Melbourne accounts Melbourne median All 10 cities accounts All 10 cities median Under 5k 45 10.2 484 10.5 5k to 20k 49 3.8 449 3.9 20k to 100k 17 not shown 224 2.2 100k+ 1 not shown 30 1.1
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7 How long are their captions?Median caption length and hashtags per post, pooled across posts
Measure Melbourne All 10 cities Median caption length (characters) 196 252 Median hashtags per post 0 1 Posts 1,200 12,882
Source: Suara Restaurant Index, 112 Melbourne accounts and 1,187 accounts across 10 cities, posts collected October 2026.
Note: caption length counts characters, including emoji and hashtags.
What this means for a Melbourne restaurant
Use 5.5 likes per post per 1,000 followers as a reference point, not a target. To compare, take the median likes on your posts that are at least a week old, divide by your followers and multiply by 1,000. See finding Posting more often is not a guaranteed way to more likes per post. Across the full sample, accounts that posted more got fewer likes per 1,000 followers. If you post often, it may be worth watching likes per post as well as volume. See finding Video was 33% of posts in our Melbourne sample. If your feed is mostly one format, trying a mix and comparing your own numbers over a few weeks is a cheap test. See finding Want your own numbers? See how your account compares Free, and the data on this page stays open.
Methodology
In short: 112 public Melbourne restaurant, cafe, bar and bakery accounts, up to 12 recent posts each, collected October 2026. All figures are medians across accounts, with 90% bootstrap intervals, checked by an independent second recount.
Full method Sample: 112 public Instagram accounts of restaurants, cafes, bars and bakeries in Melbourne, found from OpenStreetMap listings, the venues' own websites and web search in October 2026. Accounts were included if they had 200 or more followers, 4 or more recent posts and at least one post in the 60 days before 14 October 2026. Excluded: hotels, directories, reviewers, creators, personal accounts, venues in the wrong city and closed venues. For each account we used its most recent posts that are not pinned and carry a timestamp, up to 12. Reference time: 14 October 2026, 06:00 UTC. Posts per month = (posts minus 1) divided by the days between the first and last post, times 30. Likes per 1,000 followers = the median likes of the account's posts that show a like count and are at least 7 days old, divided by its followers, times 1,000. The city figure is the median across accounts. Post format and caption figures are pooled across all posts used. Post hours are converted to Melbourne local time (Australia/Melbourne). Uncertainty: 90% bootstrap intervals (4,000 resamples of accounts). We call Melbourne higher or lower than the 10-city figure only when its interval does not include that figure. Groups under 20 accounts are not shown. All figures were checked by an independent second recount. The 10-city comparison pools 1,187 accounts in Kuala Lumpur, Singapore, Jakarta, Bangkok, Sydney, Melbourne, Vancouver, Toronto, London and Dubai.
Method for all cities
Limitations
This is a snapshot of 112 accounts in one month, not a census of Melbourne restaurants. Accounts were found by search, so well-known venues are likely over-represented. We measure likes only: no comments, saves, shares, reach or sales. Likes are public counts and can include paid or bought engagement. Differences between cities smaller than the uncertainty bars may be chance. Nothing here shows that one format or posting time causes more likes.
How to cite
Suara (2026). Restaurant Index: Melbourne, October 2026. trysuara.com/index/melbourne. Data licensed CC BY 4.0.
Copy citation Download all Melbourne data (CSV) · README . One row per account, no usernames.
Media enquiries: rez@trysuara.com .
Questions
What is a good engagement rate for a Melbourne restaurant on Instagram? We measure likes per post per 1,000 followers rather than engagement rate. In our sample of 112 Melbourne restaurant accounts, the median was 5.5 (90% interval 4.1 to 7.4), against 5.2 across all 10 cities. Smaller accounts usually score higher on this measure, so compare with accounts of a similar size.
How often do Melbourne restaurants post on Instagram? In our sample of 112 accounts, the median account posted 5.5 times a month, against 5.3 across all 10 cities. 29% posted under 2 times a month and 29% posted 12 or more times.
What do Melbourne restaurants post most on Instagram? Of the 1,200 posts we looked at, 33% were video, 30% carousels and 37% single photos. The median caption was 196 characters with 0 hashtags.
How was this measured? We collected public Instagram data for 112 Melbourne restaurant, cafe, bar and bakery accounts in October 2026, using up to 12 recent non-pinned posts per account. Likes per 1,000 followers is the median likes on posts at least 7 days old divided by followers, times 1,000. City figures are medians across accounts with 90% bootstrap intervals.
How do I compare my account? Take your last 12 posts that are at least a week old, find the median likes, divide by your follower count and multiply by 1,000. Compare that with 5.5 for Melbourne, and with the figure for your follower band in the chart above.
Other cities
Median likes per post per 1,000 followers in each city sample.
Bangkok 4.5 likes per 1k followers 6.0 posts a month, n = 84 Dubai 1.6 likes per 1k followers 8.0 posts a month, n = 95 Jakarta 5.9 likes per 1k followers 7.4 posts a month, n = 92 Kuala Lumpur 2.5 likes per 1k followers 5.4 posts a month, n = 105 London 6.2 likes per 1k followers 4.9 posts a month, n = 188 Melbourne 5.5 likes per 1k followers 5.5 posts a month, n = 112 Singapore 4.8 likes per 1k followers 4.6 posts a month, n = 120 Sydney 6.1 likes per 1k followers 5.3 posts a month, n = 148 Toronto 6.3 likes per 1k followers 4.8 posts a month, n = 121 Vancouver 10.6 likes per 1k followers 4.1 posts a month, n = 122 All cities in the Restaurant Index
Run a restaurant in Melbourne? See how your account compares