Free tool

Review reply templatesCopy one, make it yours.

Fill in the brackets and add one real detail. For Google, Instagram, TripAdvisor and delivery apps.

Before you reply

01Reply within two days

A quick reply shows people reading the reviews that someone is looking after the place.

02Use one real detail

Name the dish, the occasion or the staff member they mentioned. It is what stops a reply sounding copied.

03Keep it short

Two to four sentences. The review is the story, your reply is the last word.

04Never argue in public

Thank them, own what went wrong, and move the details to a private message or phone call.

05Don't promise freebies in public

Offer to make it right privately. A public discount invites more complaints.

06Sign with a name

"[Your name], owner" reads like a person, not a page.

Pick the situation

5 stars, they loved it

3 replies

Thank you, [name]! So glad the [dish] hit the spot. See you next time. [Your name]

This made our day, [name]. [Staff name] will be happy to hear it too. Come back soon and try the [other dish]. [Your name]

Thank you for coming in for [occasion]. We loved having you, and we hope to see you for the next one. [Your name]

5 stars, no words

2 replies

Thank you for the five stars, [name]. Hope to see you again soon.

Thanks, [name]! Next time, tell us what you ordered so we can say hi.

4 stars with a small note

2 replies

Thank you, [name]. Glad you enjoyed the [dish]. You are right about [their point], and we are on it. Hope you give us that fifth star next time. [Your name]

Thanks for the honest review, [name]. We have passed your note about [their point] to the team. See you soon. [Your name]

3 stars, mixed

2 replies

Thank you for telling us, [name]. Happy you liked the [good part], and sorry the [bad part] let it down. We would love another chance. Message us at [contact] and I'll look after you myself. [Your name]

Thanks, [name]. That is not the visit we want for anyone. We have talked to the team about [their point]. If you are up for it, come back and ask for me. [Your name]

Food was not right

2 replies

Sorry, [name], that [dish] should not have left the kitchen like that. We have checked it with the chef. Please message us at [contact] so we can make it right. [Your name]

Thank you for telling us, [name]. We take this seriously and have spoken to the kitchen about [their point]. I'd like to hear more: [contact]. [Your name]

Slow service or long wait

2 replies

Sorry for the wait, [name]. [Day] was busier than we planned for, and that is on us, not you. We have added [change, if real] for busy times. Hope we can show you a better visit. [Your name]

You are right, [name], that wait was too long. Thank you for your patience. Please message us at [contact] before your next visit and we will look after you. [Your name]

Unhappy with a staff member

2 replies

Sorry, [name]. Everyone who comes in should feel welcome, and it sounds like you didn't. I am following this up with the team. Can you message me at [contact] so I can hear the full story? [Your name]

Thank you for telling us, [name]. This is not how we want our guests treated. I'd like to talk to you directly: [contact]. [Your name]

Price or portion

2 replies

Thanks for the feedback, [name]. We use [what goes into the dish], which is why it is priced the way it is. Sorry it didn't feel worth it this time. We'd love to hear what you would change: [contact]. [Your name]

Thank you, [name]. We hear you on the portion size and have shared it with the kitchen. [Your name]

Delivery order went wrong

2 replies

Sorry, [name]. Something went wrong between our kitchen and your door. Please send us your order number at [contact] and we will sort it out. [Your name]

That is not the order we sent out, [name], and we are sorry. Message us at [contact] with your order details and we will make it right. [Your name]

You can't find their visit

1 reply

Hi [name], we are sorry to read this, but we can't find this visit in our bookings or orders. Could you message us at [contact] with the date and time? We want to look into it properly. [Your name]

Rude or abusive review

1 reply

Hi [name], we are sorry you had a bad experience. We would like to understand what happened. Please contact us at [contact]. [Your name]

Never