Best time to post · Canada

When to post in Toronto

Suara's analysis for Instagram: Tuesday 3pm to 8pm and Wednesday 12pm to 7pm, Toronto time. All times are local time in Toronto. Updated 23 Oct 2026.

Instagram

  • Tuesday3pm to 8pm
  • Wednesday12pm to 7pm
  • Thursdayalso a strong daythe best hour varies: try 12pm or 9am or 8am

The studies measure Instagram posts overall; there is no separate verified data for Reels or Stories.

Facebook

  • Tuesday7pm to 8pm
  • Wednesday6pm to 7pm
  • Thursdayalso a strong daythe best hour varies: try 12pm or 8pm or 9am

TikTok

No single clear window for TikTok. Good options: Tuesday 2pm to 6pm; Wednesday 2pm to 6pm; Saturday 5pm; Monday 1pm. Test two and keep the one that does better.

Restaurants and cafes in Toronto

No time of day reliably did better. Fewer likes: early morning. Most go up in the morning.

From the Suara Restaurant Index: public Instagram accounts of local restaurants, cafes, bars and bakeries.

How we keep this right

  • We only show a window as a clear pick when the evidence agrees on the day and hour. Where it doesn't, we give you two to test.
  • Every week we re-check the data. If anything changes, that platform is held until it's checked again.
  • Your own best time, from your own posts, beats any table. Suara learns it from your posts.

Sources: Suara's analysis combines Suara's own data (including the Suara Restaurant Index) with published studies: Sprout Social 2026, Buffer 2026, Sprout Social 2026, Buffer 2026, Sprout Social 2026, Buffer 2026. Re-checked every week.

All cities