Suara's analysis for Instagram: Tuesday 3pm to 8pm and Wednesday 12pm to 7pm, Dubai time. All times are local time in Dubai. Updated 23 Oct 2026.
The studies measure Instagram posts overall; there is no separate verified data for Reels or Stories.
No single clear window for TikTok. Good options: Tuesday 2pm to 6pm; Wednesday 2pm to 6pm; Saturday 5pm; Monday 1pm. Test two and keep the one that does better.
No time of day reliably did better. Most go up in the evening.
From the Suara Restaurant Index: public Instagram accounts of local restaurants, cafes, bars and bakeries.
Sources: Suara's analysis combines Suara's own data (including the Suara Restaurant Index) with published studies: Sprout Social 2026, Buffer 2026, Sprout Social 2026, Buffer 2026, Sprout Social 2026, Buffer 2026. Re-checked every week.